I have been doing market research for my business plan for As NOT Seen on TV.  To be truly effective, I had to figure out a target market so I can develop stories that may be relevant to that group.  I started reading articles on how to conduct this research, and learnd that is VERY detailed.  I went to the library today and got some information to get me started, but still…it is very detailed.  While I admit that I was a little distraught going through the info, I am certain that it will pay off – literally and figuratively.