I have been doing market research for my business plan for As NOT Seen on TV. To be truly effective, I had to figure out a target market so I can develop stories that may be relevant to that group. I started reading articles on how to conduct this research, and learnd that is VERY detailed. I went to the library today and got some information to get me started, but still…it is very detailed. While I admit that I was a little distraught going through the info, I am certain that it will pay off – literally and figuratively.