As a freelance copywriter, you’ve probably experienced how difficult it is to find new clients. Because there’s a lot of competition online, you need to make a positive impression as quickly and efficiently as you can.
Sending your resume or CV that showcases your skills and experience is a good start. But let’s be honest, your CV doesn’t tell the whole story. In fact, it shares very little about your style and suitability for specific clients. That’s why you need to send something exciting and engaging to seal the deal, something that shows your client that you’re the best person for the job while wowing them at the same time.
Tools to Wow Clients
Send a Cover Letter
As discussed in a previous article, cover letters can be extremely frustrating because you never know if you need one. Opinions are divided about these documents: Some people think they are indispensable; others believe that you shouldn’t bother with them.
The best thing you can do is to read the job specs carefully. If the client or the employer mentions a cover letter, like this posting for Disney https://jobapplicationcenter.com/disney-store-application/, then you should provide a thorough and enthusiastic letter. Disney evaluates applicants based on their excitement about the company and its values expressed in their cover letters.
Use the same principle for copywriting jobs. Write a cover letter to highlight your positive feelings and enthusiasm about the client’s business.
Showcase Your Online Expertise
What if there are few details in the job specs? Then you should share selected elements of your portfolio. As Susan Greene explains here, http://www.susangreenecopywriter.com/articles/advice-for-aspiring-copywtiters.html, building an online portfolio is a great way of sharing your know-how and skills.
Writing articles in magazines or contributing to websites such as E-zine can build your portfolio. Better yet, start your own blog to increase your chances of being hired by writing relevant articles. Want to apply for an SEO advising job? Write about the latest Google update. Want to get hired as an event planner? Provide tips on how to prepare, plan and throw the best event possible.
Share a Free Sample
If you’re an expert on a specific topic, use free publishing sources to build your individual brand. Amazon lets you publish digital books for free on Kindle and also offers publishing options for printed books. To really impress potential copywriting clients, send them your book as a free sample of your expertise. You can show them better than you can tell them.
How About You?
What do you send with your resume, if anything, to wow clients? Let us know in the comment box below.
Image credit: pixabay
Hi, Marcie!
I’ve seen that personal blog does help a freelance writer. Not only does it help you improve your writing, but it also helps you attract prospective clients. I can tell from my personal experience that if you’re a freelance writer, then you must write your blog.
Similarly, if someone is a photographer, he/she should take photos and build an Instagram profile, or if someone is a graphic designer, then carry on the process of putting out content on Behance and Pinterest.
Thank you for sharing these tips.
Hi Hassaan, I agree with you wholeheartedly about having a blog. In addition, to serving as a portfolio, you can use it to express your creativity in other areas. It’s such a versatile tool. This is your space to do what you want, how you want and when you want.
Exactly.
Thanks for the reply.
Wow! This is what i will put in place soon. I will use this tips to pitch companies and potential clients.
Wonderful! Let me know how things go, James.