Social media is an essential aspect of content marketing. Once you’ve written and posted your content, social media is one of the best ways to distribute it to audiences. Social media platforms are also great places to develop your brand, build a community, and interact with new and potential customers. Social media management tools, like the ones listed on TrustRadius, make it much easier for brands to distribute content and track success. They allow you to look at multiple social accounts on one dashboard and manage content distribution to social channels all in one place.
Different social management tools have different capabilities including tracking brand mentions, posting to social platforms, responding to inquiries, tracking campaigns, and posting ads. Most social media management platforms have multiple functionalities, but businesses often choose to use more than one management tool to have all of the possible capabilities. To help you decide which tools are best for you, we’ve compiled a list of the top 6 social media management tools of 2018.
Sprinklr allows you to create content, monitor engagement, and manage campaigns across multiple social media platforms. Sprinklr is used by a lot of enterprises and reviewers say it’s great for brands with a focus on their social media presence and community management. The analytics and reporting structures are ideal for brands focused on tracking success metrics.
Spredfast is used by agencies and brands to manage presence across most major social platforms–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Tumblr, and Pinterest. Reviewers of Spredfast love the clean and simple UI and the workflow features that allow for an approval process.
AgoraPulse is a favorite among small businesses because it makes it easy to perform basic social media management functions. Reviewers say that it’s simple to schedule posts, monitor engagement, interact with followers, identify influencers, and track success metrics on Facebook, Twitter, and Instagram.
Hootsuite Enterprise is intended for large teams that will be handling social accounts. The Enterprise package includes training and an advanced analytics section in addition to the standard functionalities–publishing and monitoring. While intended for large teams, Hootsuite Enterprise is used by companies of varying sizes, and reviewers particularly like the ease of managing multiple social accounts in one place and adding users to support social management.
Sprout Social is great for social media customer service in addition to more standard purposes including tracking engagement, publishing content, and providing data analytics. The platform works with Facebook, Instagram, LinkedIn, Twitter, and Google Plus and is primarily used by small and medium-sized businesses. Reviewers mention how easy it is to create and schedule posts and are happy with how often Sprout Social extends its capabilities.
Hootsuite Free is a scaled-down, and you may have guessed it–free, version of Hootsuite Enterprise. It allows you to have one user who is able to manage up to three profiles and two RSS feeds in one place. It also has basic analytics and scheduling capabilities. Hootsuite Free is a great option for smaller, budget-conscious individuals or businesses. It is also a good way to test out the Hootsuite Platform before signing up for an Enterprise account. Reviewers of Hootsuite Free praise the analytics feature and the helpful support staff.
What About You?
Which social media management tool do you use for your business? Why?
About the Author
Kelsey Reaves is a content-focused Marketing Manager at TrustRadius, a trusted site for B2B software reviews. When she’s not sharing her knowledge on the latest trends in software and B2B news, she nurtures her passion for travel by exploring new cities and binge watching Anthony Bourdain.
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