If visitors are coming to your site and leaving within seconds, you have a high bounce rate. Why does bounce rates matter? It means people are not sticking around to read and engage with your content. To address this issue, check out the following reasons your blog has a high bounce rate and things you can do to reduce it.
Why Your Blog Has a High Bounce Rate
Vague and Nondescript Titles
Start your titles with action words and include keywords in them. To ensure you use the right titles, use Google AdWords to track search terms your target audience is using. Also, monitor the trending keywords within your niche, especially the ones that drive significant traffic to your competitors.
Too Many Colors
The appropriate amount of colors you should use in your blog is two. If you use three, make the third one subtle. Using a rainbow of colors can confuse and blind your visitors. Make use of color psychology when selecting colors for your site. Also, use strong colors like red in areas where you want your readers to do something.
No Calls to Action
Believe it or not, most people on the internet want bloggers to tell them what to do. Obviously, readers find your blog interesting since they are reading and returning. However, if you write lengthy blog posts without giving clear instructions on what you want them to do, they may lose interest. Use clear calls to actions like “sign up for email subscription” or “download your free gift”.
Pop-ups
Imagine admiring jewelry that you want to buy in the store and an employee walks up to you and waves a piece of paper in front of your face. That’s simply rude.
That’s how visitors feel about pop-ups on websites. Use them moderately or get rid of them completely to avoid annoying your visitors.
Poor Design
People naturally prefer to look at beautiful things. The same is true on the internet. When designing your blog, consider colors, images and designs. Sites that are pleasant to look at are easier to remember like this blog that lists the best mp3 music downloader apps for free songs downloads.
Navigation and Usability
Everything above won’t get you anywhere if your blog is hard to navigate and use. Make your menu appear on every page and always give your visitors a button to return to the previous page or the main page. Keep the arrangement of elements in your blog consistent to keep your visitors from getting lost.
Slow-to-Loading Pages
The evil side of a beautifully colored blogs with good design is pages that take too long to load. To prevent this from happening, use plugins to manage your blog’s data so you won’t have to delete or alter it.
Wonky Google Analytics Setup
Sometimes, the problem isn’t you or your blog. It could be the fault of Google Analytics. When Google Analytics isn’t set up properly on your site, it can fail to capture and report the number of views and visitors your blog actually get. Visit the help page to fix this problem.
What About You?
What do you do to reduce your blog’s bounce rate and improve performance?
About the Author:
Rahul Dubey is the owner of TechReviewPro.com. He leads a team of individuals who actively create quality stuff related to Blogging, Internet, Software, Apps and other latest technology to help solve readers problem.
Image credit: Themefuse