Writing a Newsletter? Here are 10 Ways to Make it Effective

I’ve been writing newsletters since 2002, and things have changed a bit over the years.

For instance, more companies are moving from print publications to electronic newsletters. Also, newsletters have targeted messages to individual audiences. In the past, companies tried to put every single detail into these small publications.

Whether your newsletter is electronic or print, here are 10 elements that will  make it effective.

10 Elements of an Effective Newsletter

1. Short & Engaging
2. Visuals
3. Consistent Schedule
4. Links
5. Personalization
6. Relevant Subject Lines
7. Calls to Action
8. No Selling
9. Contact Info
10. Social Share Buttons

Read the full article with examples on LinkedIn.

What About You?

Do you publish a newsletter for your blog or business? Do you include anything that wasn’t on the list? Please share in the comment box below.

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