People who visit your website are important. In addition to being potential customers or leads resulting in profit for your business, they are a valuable metric for advertisers. So, how do you get these people to your site? Here are 4 ways you can drive more traffic to your website.
Drive More Traffic to Your Website
Provide Quality Content for Content Marketing
Content marketing is the marketing technique of creating and distributing quality, valuable content to attract an audience. Blogs, eBooks, videos, podcast and infographics are just a few tools you can use to achieve this goal. To ensure you are providing quality content you will need to:
- Define the primary goal of your content
What is the primary goal of this content? Is it to simply generate traffic, or does this traffic also need to be converted into a lead? - Define your target audience
Who is your ideal audience? What are their pain points? What problem are you trying to solve for them? - Offer something of value
Once you’ve defined the goal of your content and identified your target audience you want to make sure that you are offering them something of value. This could be as simple as quality information but it could also be something more physical such as a download or an offer.
Apply the Basic Principles of SEO
SEO, or Search Engine Optimisation, helps drive organic traffic to your site. At its core, SEO centres around keywords and phrases, which makes it easier for search engines to crawl and index your site correctly. When a user searches for one of those keywords or phrases on a search engine, they are shown your relevant content.
You can learn the basic principles of SEO yourself or outsource it to a professional like Ignite Digital.
Drive Traffic Through Social Media
Once your site is filled with quality content, you want to share it in as many places as possible. Social media is a great way to distribute your content and generate traffic to your site.
There are a number of tools that will reshare your content automatically. Otherwise, you can schedule it yourself through social media management platforms such as Hootsuite. Just remember to use relevant hashtags to help people who may not follow you find your content.
Do Content Outreach and Guest Posting
You want to put your content in front of as many new audiences as possible. One of the easiest ways to do this is through content outreach and guest posting. Find a relevant blog, website or publication in your industry that has an audience that may be interested in your product or service and then offer to either write an original article or share your content on their site. Remember to include a backlink back to your own website.
What About You?
Which strategies do you use to generate traffic to your site? Let us know in the comment box below.
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