Websites and blogs can be hard to run. You can have the best written and engaging content on the internet, but without the correct means of promoting and tagging your work, no one will find it. Even after you start promoting your site, you still have to measure its reach. That’s why gauging the reach of your website is important.
It’s a slow but necessary process, but learning some vital techniques can make the difference. Some of these are easier than others, but they all require work. Following are three ways to gauge the reach of your website.
Watching Your Metrics
It’s essential to stay on top of your metrics. Traffic sources, bounce rates and conversion rates are some of the things you need to measure.
Your web hosting services should offer this service. For example, Squarespace allows you to break down your visitor activity by country, time visited, and how long they stayed on a particular page. If your host doesn’t offer it, then find a program or service that does.
When you know exactly which content is hitting with your outreach, you may be able to pinpoint the content you should curate or what your visitors would like to see. These results can help you grow a platform that is completely authentic and will make people want to return.
Marketing Your Blog
In order to get found online, you have to market your site. Some offsite and onsite marketing options include automating optimization of Google ads, using SEO services to promote your site through affiliate links, and hosting in-person events. You want as much traffic as possible. Also, check and see how much engagement you get from these efforts.
Many blogs run giveaways but do not measure the level of engagement. Remember to measure reach and engagement during your giveaways and outreach projects.
Connecting With Others
Generally speaking, you are managing your website alone. You’re doing everything from writing content, maintaining the site and marketing and promotion. That’s a lot for one person. Connecting with other is an effective way to expand the reach of your site.
Here are a few ways you can connect with others. Collaborate with other writers and bloggers. Guest blog on other sites. Contribute articles to online magazine. Develop relationships on social networks. The results of these efforts can help
What About You?
What tools and strategies do you use to gauge the reach of your website? Let us know in the comment box below.
Image credit: Pexels | Negative Space