Content can be a huge investment (worth protecting), with the costs of videos and highly researched articles easily reaching thousands of dollars. The same is true even if you’re the sole producer of the digital content. You invest time, talent, skills and experience.
In fact, these costs can become prohibitive to your goals if you’re trying to do a lot. And it can become frustrating when you have a host of content already but need something new or something to keep people’s eyes on your site.
Might we suggest looking at previous content and repurposing it? This can mean updating existing articles to keep the facts current, adding additional relevant sections, or using what you already have and transferring the key ideas to a new format.
No matter your situation, take some time to look over your old (but good) work and see what you can do with it. The Export All Posts WordPress plugin makes it easy to download archived posts for this purpose.
Benefits of Repurposing Content
Content is expensive, and you want to get every bit out of it you possibly can, especially if you spent a great deal of time doing research or finding just the right writer for the job. While a stream of new content is the dream for a lot of people, sometimes renewing content will have an amazing effect on your traffic, outreach, and reputation.
Here are a few of the benefits to rebranding and repurposing digital content:
- You will realize a lower cost than creating something of similar quality from scratch.
- If you are the original creator, the work is already done.
- If you’re switching mediums (making a video out of an article, for example), you will likely reach a new audience.
- Ultimately, you can keep content current and useful to your viewers and readers.
Repurposing Written Content
Written content is great in that editing doesn’t require too much of a headache. Simply head into your site editor and type what you feel like or add images as needed. Here are a few ideas on how to repurpose your digital content.
- Rewrite the content for a different audience or use a different style of article to reach a new audience. This is a great idea if your audience has shifted a bit over time.
- Expand the content in question. Whether this takes the form of additional information from recent developments or simply going into more detail on subjects either you or your readers find interesting. Be sure to advertise your updated post.
- You might even want to make an eBook out of some of the longest and most popular posts. You will be able to get a bit of prestige for your site and additional revenue, if done right. It’s an investment, although combining a series of posts into a book is a more simplistic option.
- To present something easier to read, turn key points into an infographic or series of graphics, then add it to your article.
Repurposing Other Formats
While written content is the least expensive and easiest format to revamp, consider the following options when repurposing other forms of media:
- Turn your articles and into podcasts. They’re popular and people often look for things to listen to while driving or working out.
- Conversely, turn your podcast episodes into articles, even if they’re basic articles that simply go over key points. Sometimes people simply don’t have the time to listen to a podcast and will want to skim the main ideas on their phone instead.
- Consider uploading more videos based on content already existing in a previous format. You might need a better upload speed and it can still take you quite a while, but there are few things more effectively than a well-made video to show viewers how dedicated you are to your ideas.
- Creating guides from ideas expressed in webinars or online discussions.
Stats, Numbers, and Studies
Here are two things to keep in mind when creating content. First, never throw away any potentially valuable data. And two, the research you do have can easily be produced in any format.
For instance, an infographic outlining key points can make otherwise boring numbers go viral. Or, articles asking questions stemming from interesting statistics can be great conversation starters.
One more thing to remember: there will be an audience for well-researched content; all you have to do is create it.
Conclusion
There is no limit to what you can do with your content, and a little repurposing and updating might be just what you need in order to catch up on other tasks and keep your website running smoothly.
What About You?
Have you repurposed digital content recently? Tell us what you did in the comment box below.
About the Author
Kevin Conner is a successful entrepreneur the founder of several online businesses. He understands the power of good content and a strong content marketing strategy. His latest ventures are Vast Bridges and Broadbandinternet.net.
Image credits: Suomy on Pixabay | Geralt on Pixabay | William Iven on Unsplash
Hi Maricie,
Like your this post with an amazing explanation.