It is estimated that there are more than 150 million blogs out there in the ether.
Blogging is a hobby for some and a career choice or a means of promoting a business or brand for others. If you’re keen on making money from posting and sharing content, or if your blog is an integral part of your business’ marketing campaigns, the first skill you should master is the ability to connect with your audience.
It’s vital to build relationships with your readers. Here are some tips to help you form that important bond.
Pinpoint your target reader
Whether you blog for fun or create posts to market your business, you should always have your target market in mind. To determine who they are, following are a few questions you should ask:
- Who do you want to read your content?
- What do they do?
- How old are they?
- What do they like to read or learn about?
- How can I reach out to them?
- How do they spend their time online?
Conducting market research will give you insight into the habits of your target audience and provide valuable information about what they want to see on your blog or website.
Focus on the experience
Nowadays, visiting a website isn’t just about reading a post or watching a video clip. Because there’s so much competition for eyeballs, bloggers and businesses have to go the extra mile to stand out from the crowd.
If you’re aiming for more readers, or want your website to make more of an impact, focus on creating a positive user experience.
Consider the impact of features like virtual outfit generators on clothing sites or seamless, hassle-free identity solutions for sites that requires you to confirm your identity. Aim to eliminate stress, make it easy for the user to do what they wanted to do on your site, and leave them wanting more.
Encourage them to check out other posts, to leave comments or to sign up to your mailing list. Make the most of every second readers spend on your site with the goal of them returning.
Be proactive in your interaction
If you read a blog and took time to leave a comment, post some feedback or ask a question, how would you feel if you got no response? You’d probably be disappointed. In fact, you may even think about not visiting that site again.
As a blogger or content creator for a blog or business, it’s hugely beneficial to be proactive when it interacting with readers and engage with people who show an interest in what you do. Don’t leave questions unanswered for days, and thank people for taking time to share ideas, suggestions, or reviews. Try and get the conversation flowing, and build a relationship with those who read your blog posts on a regular basis.
What About You?
How do you connect with readers? What tool and strategies do you use to keep them returning?
Image credits: kaboompics, publicdomainpictures.net
Yes. Before you can talk to anyone in a knowledgeable way —- you have to get to know them. Great article Marcie
Pam Perry http://www.pamperrypr.com 👍
Hey Pam,
Getting to know people is not as hard as it sounds. It all begins with a hello.
Hi Ms. Marcie!
Nice to get here, your blog is full of awesome post.
Btw, I agree with this article, the first rule of success blogging is keep attract with your readers, because you can understand what your readers want and not. Also, sometimes it makes you feel happy when you know your readers like it, especially my, i always happy when my readers give a positive comment about my article.
Thanks for sharing it
Thanks for stopping by and sharing your experience, Haris. This is challenging because there is no right or wrong way. After you connect, you have to figure out how to keep them.
Hi Marcie,
Great read you have here. Unlike that you highlighted the need to pinpoint your target audience. It is essential because it will help you create content that is tailored to the needs of your buyer persona. Such content will do more than engage your audience.