If you offer a product or service, you need to promote it. I’ll be honest, this is not my strength and I’m working on getting better.
To help you successfully spread the word about your offerings, I have provided a list of 30 content marketing strategies to market and promote your products, services, blogs, content, books, brands, events and anything else you need to promote.
30 Content Promotion Strategies
Your Blog
- Guest posts
- Contests
- Newsletters
- Email list
- Ads
- eBooks
- Social share buttons
- Comment on other blogs
- Invite guest bloggers
Online
- Email signature
- Blogger partnerships and outreach
- Article marketing
- Podcasts – start one or be a guest
- Webinars – start one or be a guest
- Visuals – infographics, memes, graphics, photos
- Videos
Social Media
- Social media – Twitter, Facebook, LinkedIn, Pinterest, Instagram, Snapchat
- Social Bookmarking – Digg it, Stumble Upon, Reddit
Traditional
- Press releases
- Mainstream media – TV, Radio, Newspapers and magazines
- Business cards
- Print materials – flyers, brochures
Events
- Speak at events
- Sponsor or take part in a community event
- Vendor opportunities
Personal Asks
- Networking events
- Connect with influencers
- Ask your friends, supporters
SEO
- Keywords on your site
- Link to posts within your site
What About You?
Which of the above content promotion strategies do you use? Do you use any that are not on this list?
Image credit: Pixabay