Being a Good Writer Doesn’t Make You a Good Blogger: Here’s How to Be Both

You might think of yourself as a strong writer, but are you a good blogger? Those two things are not the same. Many great writers have no idea how to run a successful blog that reaches an audience.

If you really want to create a blog that keeps people returning, you need to be a good writer and a strong blogger. Running a blog is time-consuming and challenging. But with focus and the right ideas, you can create a site with content that people will want to read.

This will require you to change the way you approach your writing and handle your workflow. Thus, following are tips on how you can be a good writer and blogger.

How to Be a Good Writer and Blogger

Prepare Prior to Posting

Preparation is needed before writing a blog post. This includes outlining your topics; planning the themes and conclusions of your article; and researching your subject.

Doing this prep work ensures easy reading for your audience.

Have a Broad Range of Topics

Having a broad range of topics allows you to appeal to a larger audience with diverse interests. As your readership grows, you have more opportunities to build partnerships, your brand and your income.

Be Confident and Authoritative

To ensure that people listen to what you say and take you seriously you should come across as confident and authoritative. If you lack writing confidence, people will not enjoy reading your work. And that can be a real problem for you.

You can build your confidence over time as you write and publish more on your blog. Learn more about writing with authority at The Clever Consultant.

Get to the Point

You can only hold the readers’ attention for so long before they get bored, which is why it’s vital to get to the point and discuss the most important topics quickly.  Try not to beat around the bush when writing blog posts.

Let them know what you’re going to say; say it; and let them know what you said.

Pay Close Attention to Details

If you want people to come back to your blog and read your writing, you’ll need to create high-quality posts. This is where small details matter most.

Grammar and punctuation errors, as well as incorrect facts, can give people the impression that your writing is shoddy and poor quality. Consider hiring an editor to make your content error-free. It’s worth the investment.

Listen to Readers

Find out what your readers want by asking them to leave comments or send you an email, and noting their feedback. Because they are telling you what they want, you can easily cater to their needs and keep them returning for more.

Make Your Blog Easy to Use and Navigate

The layout and design of your blog impacts how people use your site. If they find it difficult to navigate, they will not hang around for long.

Make your site easy to use by getting help from a professional web designer or design it yourself with help from forums, YouTube or groups on social networks.

Use SEO to Your Advantage

Search engine optimisation (SEO) is very important. For most bloggers, search engines are the main vessel through which people find their site. The higher your blog ranks on these results pages, the more likely people will be to click the link.

Visit Simplilearn (https://www.simplilearn.com/digital-marketing/search-engine-optimization-seo-certification-training) to learn how to get more traffic to your site using SEO. By using the most up-to-date techniques, you will get better results.

Don’t Disappear for Too Long at a Time

Your blog has to be active if you want people to pay attention to it. The minute it looks like your site is no longer in use, people will stop visiting. That’s why disappearing for months at a time, without posting anything, can be disastrous.

To prevent this from happening, create a writing and posting schedule that you can stick to, even when life happens.

Develop Your Brand on Social Media

Develop your brand on online by creating an individual presence and for your blog on the most important social media sites.

If you are the sole person behind your site, then your individual identity will be closely tied to the blog. Include a picture and a brief bio on all of your sites to attract more people to you.

For your blog’s brand, prominently display the name and logo so people can instantly associate these profiles with your site. Also, let people know who you serve and how you serve them.

Don’t be Afraid to Try New Things

Try new things from time to time and see how your readers react to them. If the numbers are poor and you don’t get much feedback, you can easily ditch the idea and go back to your core types of posts. If they do like what you’re doing, keep doing it.

How About You?

Are you a writer who also blogs? What contributes to your blogging success?

 

 

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