I own and manage four blog sites.Why? Because I am interested in various topics and all of my sites have different purposes and different audiences.
Marcie Writes houses my writing portfolio and shares my lessons along my writing journey. Writers, bloggers, prospects and clients are the audience for this site. My community site, Shorty: Your Chicago South Side Resource, spotlights people, places and events on the South Side of Chicago. This audience is pretty obvious.
Overcoming Blogger’s Block is the site for my book, 62 Blog Posts to Overcome Blogger’s Block, so new and veteran bloggers and writers are my targets. And Real Skate Stories is my roller skating research site where it is always great to hear from roller skaters, roller rink owners and roller skating manufacturers.
Following is my strategy for managing multiple blogs. Some months are more successful than others, but overall I manage to maintain a consistent blogging schedule and my sanity throughout the process.
First, have a listing of at least 3 general topics for each of your sites. You can further narrow your topics into specific or general categories.
| Marcie Writes | Writing, blogging, technology |
| Shorty | People in the community , community resources, Chicago history |
| Overcoming Blogger’s Block | Blogging, writing, content creation |
| Real Skate stories | Roller skaters, roller rinks, roller skates |
Second, determine a blogging schedule that fits your lifestyle. Here’s my posting schedule:
| Marcie Writes | Weekly |
| Shorty | Weekly |
| Overcoming Blogger’s Block | Every other week |
| Real Skate stories | Every other week |
Third, designate a posting day for each site.
| Marcie Writes | Tuesday |
| Shorty | Monday |
| Overcoming Blogger’s Block | Wednesday |
| Real Skate stories | Thursday |
5 Tips for Maintaining Your Sanity
- Assess your schedule. Be realistic about how much time you really have to blog.
- Plan your content marketing strategy in advance.
- Create an editorial calendar that is manageable.
- Develop a writing schedule. You can write all of posts at one time and schedule them for posting later or write and post the same day.
- Ask for guest bloggers to submit quality posts.
Managing one blog is time consuming, but handling multiple sites requires a lot of discipline and commitment. By implementing the strategies listed above, you can successfully manage multiple blogs and maintain your sanity.
Image: www.dqweek.com
Excellent tips, Marcie! I’m still getting the hang of maintaining multiple blogs. I recently worked out my own calendar thanks to your advice 🙂 Getting quality guest posts does help, though they’re still work (communicating, editing, formatting, promoting, etc).
Hi Kerilynn, I’m glad I could help you on your journey. Make sure you maintain your sanity throughout this process.
This is a good system you have to keep it all rolling, Marcie.
I’m wondering why you have separate blogs. Couldn’t they all be combined as separate categories in a single blog? Especially in the case of Marcie Writes and Overcoming Bloggers Block.
I find that separating blogs is usually to appeal to narrow niches of traffic. Is that your strategy?
PS: I guess you could still use the same editorial schedule, just scheduling the posts per category so that you’d actually be piling up a lot more content under one roof.
Thanks for the editorial scheduling insights!
Hi David, I have separate blogs because they all have different purposes and different audiences. Marcie Writes is my portfolio site and Overcoming Blogger’s Block is my book site. Honestly, if a coach had not suggested that I create this site for my book, I probably wouldn’t have it. I’m finding, though, that I can build a business around my book, so the vision is growing larger than expected.
Hi Marcie,
I like your tips on maintaining your sanity! I have one blog and it does take a lot to keep things going. Running several blogs, like you are doing, requires lots of discipline, a good DMO (Daily Method of Operation) and time management.
I can see you have got that all under control! Kudos to you my new blogging buddy. Glad I came across your blog (this one at least lol) via the Facebook group we are in.
-Donna
Hey Donna, thank you for stopping through. What are the keys to your blogging success?